my thoughts

The link you provided tells me the best location for ads, based on performance, not based on users' actual eye movement patterns. Also, it says nothing about the reasoning you gave.

If nothing else, the link you gave actually gives a reason to NOT put the icontem logo in that corner -- because ads in that corner, according to Google, do not get traffic. However, that doesn't mean that people never ever look up there. That heat map, again, was not based on tracking users' eye movements.

Anyway, I don't need your heat maps to tell me what is eye-catching and what is not. I know that my eyes are drawn to it before the actual site logo.

Don't get me wrong, I like the elephant on the right. It's just what's next to it that doesn't really belong.

The reason why that is the best location for ads is because that is where people look first.

Google heat map is based on this study:

poynter.org/content/content_view.as ...

I does not state that people will never look at the right corner. It just says it is where people will look last, thus making it less likely to look there on most pages.

As for the elePHPant being on the right, the logo, or anything else in this design, that was not my decision, so you do not need be concerned with my opinion.